The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: Journal of Economics and Behavioral Studies
سال: 2017
ISSN: 2220-6140
DOI: 10.22610/jebs.v9i1.1558